In the fast-paced world of digital marketing, your headline is your first impression—and often your last. A weak headline means your offer dies unread. A strong headline, on the other hand, can stop the scroll, spark emotion, and open wallets. But here’s the truth: most business owners write headlines like they’re decorating a cake. Seasoned

You’ve written the headline, filled in the body, maybe thrown in a CTA and hit publish. Done, right? Not quite. If you’re writing your own website copy or marketing content—especially without a professional copywriter in your corner—this checklist is your quality control. It’s what separates words on a page from words that persuade, convert, and